Gary Hustwit directed the documentary, Objectified. The video explores the effect design has on our everyday life. the film captures the creative process and all of the hard work that goes into everyday seemingly simple product design. it is about the designer who re-examine, re-evaluate, and re0invent our manufactured environment on a daily basis. it shows how creative designer work and how their work impacts our lives.
The film gave me additional perspective to the design world. I grew up in an environment of creativity. my mother is an architect, my father a builder and aunt is a creative director. i was surrounded by model making, presentation drawings, and Art Projects." Family vacations included trips to museums and explorations in the built form. the sheer amount of work involved in the design of a building, the construction of a home, and the layout of a magazine staggered me.
the film reinforced the effort required to design and fabricate something as simple as a toothbrush. good design required exploration, hundreds of mock-ups and prototype generation. the old saying "try, try, and try again..." seems to come to mind.
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