During class we watched a series of videos on the IDEO METHOD. FOX News tasked the group to develop a series of videos which documented the creative process of a design and innovations company. IDEO METHOD followed the creation of a new shopping cart.
The Atmosphere of the design group was playful, energized and fun. the group consisted of artists, scientists and psychologists. this colorful group approached the project with childlike wonder - open to possibilities; anything was possible.
the first exercise was to mind map, which generated dozens of ides and concepts. these ideas boiled down to key concepts the group felt stood out. they broke into teams; each tasked with creating a prototype. the prototypes were then presented/ discussed. then all of the teams collectively chose to refine all of these ideas into a single prototype.
In the end it was refreshing to see a group enjoying what we as a class were struggling with. it gave us a glimpse at just how fun and fulfilling this process could be, if we let it.
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